Facebook being synonymous with a large volume of users, an immense platform that brings us closer to the end consumer than to companies. More than 80 percent of B2B marketing managers will increase the budget for B2B content . Promoting the approach of Facebook with companies. Showing their recent innovations aimed at providing service to companies. With marketing functionality aimed at customer service Job Function Email List on social networks .Disadvantages of retargeting Cookie dependency The effectiveness of retargeting depends largely on cookies , because if they are not stored correctly, it will not be possible to know their interests or the pages or products they frequent. Retargeting cannot be carried out if users delete their browser cookies . Deleting information about your interests. Losing a potential client. Browsers When using several browsers, there is a great inconvenience since the cookies will not be saved and thus the user's interests cannot be known. Nor the pages or products visited, as long as cookies are not generated.
Retargeting cannot be carried out. Chase the user We could say that it is an invasive action in a certain way since the retargeting directly accesses the users' screens. They could feel persecuted and intimidated if the products they consulted appear continuously in the following hours. Or even angry about these types of actions. Old buyers Continuing to contact users who have already made a purchase is a mistake. Advertisers should leave aside users who have become buyers . It would be beneficial to carry out other types of actions that strengthen the trust and branding of the brand .lthough initially this social network had had a procedure that worked on pixels, it was not so accurate. With this new Facebook pixel you will not only be able to organize audiences through retargeting, but in addition to this it will provide you with complete tracking. Which includes ad campaigns and will make it easier to label your website.